Award-winning Ghanaian rapper Sarkodie has broken his silence following the release of his highly-discussed track “Brag.”
In an exclusive interview with VoxAfrica, the head of Sarkcess Music explained his goals, saying that his songs weren’t meant to look down on these musicians.
In his song, “Brag,” Sarkodie asserted that he had already earned his own reputation in the rap world and was on top his game before Wizkid and Davido rose to fame.
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He proceeded to claim that he’s on par with Kendrick Lamar and J. Cole not any other African artiste.
However, in his interview with VoxAfrica, the rapper said his lyrics were just a story telling and references of how far he has been in the industry.
He said he would never “jab” these artistes because they are not rappers. According to Sarkodie, although the speculations are not true, he likes the trend and energy because it is “great PR”.
“I don’t understand what is going on but I just love it. It is great PR, you cannot even pay for this. I am just talking to rappers about how long I have been there. It is just references of how long I have been there, it’s not throwing jabs at anybody.
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“These are amazing and incredible artistes…to be very honest, I wouldn’t like to even clear this because I like the energy that is going on, it’s not true but I’m loving it,” Sarkodie said.
Sarkodie admitted that the song had created a buzz and that the natural publicity had been helpful. He was optimistic about the project’s overall reception, which is scheduled for release on May 24, 2024, all around the world.
He said not even a planned PR strategy would not achieve the results that has been seen after the release of the song – which is a part of his project.
Watch him speak in the video below;
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