Linda Yaccarino Biography
Linda Yaccarino is a prominent media executive currently serving as the chairman and head of advertising at NBCUniversal.
Prior to joining NBCUniversal, Yaccarino worked at WarnerMedia’s TV operations where she held senior positions at Turner Broadcasting and MTV Networks.
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On Friday, May 12, 2023, she hit the headlines when it was rumored that, Yaccarino is in talks to become the new CEO of the bird app, Twitter.
Yaccarino has been with NBCU for more than a decade where she has been an industry advocate for finding better ways to measure the effectiveness of advertising.
As head of NBCU’s advertising sales department, she played a key role in the launch of the company’s ad-supported Peacock streaming service.
She also supervises the Comcast-owned company’s ad-sales efforts across the globe, with Peacock and NBC among the assets she helps fortify with revenue.
Yaccarino oversees all advertising sales and client partnerships for NBCUniversal’s portfolio of assets, including its broadcast and cable television networks, digital platforms, and theme parks.
In recent years, she has spearheaded initiatives to generate new cash flows through e-commerce and worked to redefine the way the TV industry measures its audiences for advertisers.
Mr. Musk, who bought Twitter for $44 billion last year (2022) on Thursday, May 11, 2023, said that he has found a new chief executive for Twitter, but did not name the person.
Elon Musk is in talks to hire her, the chair of global advertising and partnerships at NBCUniversal, as chief executive of Twitter, two people with knowledge of the matter said.
The talks are at an advanced stage, said the people, who spoke on the condition of anonymity because the conversations are confidential.
Ms. Yaccarino has been in discussions with Mr. Musk for weeks, they said. Last month, Ms. Yaccarino interviewed Mr. Musk onstage at an advertising event in Miami.
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In a tweet, he said, “She will be starting in ~6 weeks!” He added that he would remain involved as executive chair and “CTO,” which typically denotes chief technology officer and that he would still oversee Twitter’s product and software.
Linda Yaccarino is an alumna of Penn State University, having studied liberal arts and telecommunications.
She has been recognized as one of the most powerful women in media by Forbes and was inducted into the Broadcasting & Cable Hall of Fame in 2019.
Linda Yaccarino Net Worth
As of May 2023, Linda Yaccarino had an estimated net worth of $32 million. Her major source of income is her salary. She holds one of the top positions at NBCUniversal. She earns about $4 million annually.
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