The Food and Drugs Authority (FDA) has addressed public concerns about an advertisement featuring Hajia Bintu promoting ‘Kayamata,’ a men-charming potion.
A viral video on social media on May 23 show the social media influencer, Hajia Bintu promoting some products which claim to possess some spiritual charm on men.
Social media users who commented on the video called for the FDA ‘s attention demanding that the Authority take action against such advertisement.
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Actor Prince David Osei commenting on the video said “why should anyone in the right senses promote sale of charms and voodoo to hypnotize people, on social media, come on now!!”
“No wonder most young ladies now shy away from hard work but prefer doing hook ups and getting paid! Sad generation,” he concluded.
Despite Media journalist, Afia Pokua, also commented, “Dear Min of Information & Communication, please, I know our constitution guarantees Freedom of Expression but where it is used to encourage girls to use “F*ck &Stay” and “Attraction to Rich Men” instead of encouraging girls to work hard and create their wealth like our Okaishie and Makola women does it not become dangerous to the nation?
In some countries like UAE, such content is blocked to protect NATIONAL VALUES AND PUBLIC POLICY. I know she may be doing it to survive but can we guide her because our children are on social media ohhhh”.
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In a reply to one X user, the FDA with its X account tweeted that its regulatory laws do not mandate it to look into spiritual claims.
“Per the law, the FDA is not mandated to oversee products that make spiritual claims,” the Authority tweeted on May 23.
What is Kayamata?
The term ‘kayamata’ refers to a range of products often marketed with promises of enhancing personal relationships, attracting partners, or boosting one’s allure through purported spiritual means.
These products have gained significant attention and popularity on social media platforms, leading to public concerns about their safety and efficacy.
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